Our Featured Guest Blogger this week is the Spectacular Kristy Empol. She has an interesting way of handling all of the spam direct sellers receive on Instagram. Read on to find out how!!
When I first started posting on Instagram, I wasn’t quite sure how to use it for my direct sales business. I freely posted anything that came to mind, pictures of my family, landscapes, and anything sparkly! I got A LOT of spammers commenting on my feed and also sending me direct messages (that’s DM in Instagram speak).
I started off immediately deleting and blocking these followers. I realize as a mom with two young kids I look like I need a whole facial makeover to get rid of those bags under my eyes, but I did not need to be painfully reminded of it with a message like, “Hi friend! I see you are a mom! How about signing up for a free trial of “insert direct sales product here.”
I grew weary of these constant spammy messages. As a member of The Socialite Suite, a fabulous Facebook group for direct sellers, we are taught to change direct sales from the inside out. Lead with value, make genuine relationships with others, and invest in yourself and you will find direct sales success.
So with all that I have learned from my time in “The Suite,” I decided to see if I could turn one of those Spam-my McSpamersons into a real customer of mine. I decided the next message to come into my inbox would be my guinea pig for this project. I didn’t have to wait long before I got a message come through.
Here’s what the initial message looked like: (profile, date and specific direct sales information have been blacked out to protect the privacy of the poster).
There are a couple of different things that I did right off the bat.
- I didn’t immediately delete the message.
- I responded positively. Many who send cold messages to others are used to getting no responses back or worse, negative responses.
- I conveniently mentioned my own direct sales journey while showing my support for her own unique journey.
These 3 things really made a difference and started us off on a great conversation about Origami Owl. She mentioned she loved our products and had never seen the jewelry up close before. As we continued to chat back and forth, we each learned a little about our stories in the direct sales world and I happened to mention that I had previously made a locket for another consultant in her same direct sales company.
This is where she got intrigued. She shared that her convention was coming up and would love something to set herself apart from the other consultants in her company. I sent a series of a few photos to show the elements of the item that was purchased (locket, charms, complete set) and from those pictures, she asked for the link and how to order something similar!
I was really excited to have helped her create a unique locket to show off at her upcoming convention, but I was also ecstatic to have converted an Instagram spammer into one of my customers!
I have successfully made genuine relationships with others on Instagram and have found repeat customers using this experience as my guide. The key is, you never know where your next best customer will come from and always think outside the box when it comes to finding ways to grow your own direct sales business.