For most businesses their are busy seasons and slow seasons; a Direct Sales Business is no exception. In fact, I have often heard it said the “J Months” are the slowest months in Direct Sales (January, June and July). Read on to see which 6 activities can help you turn your J Months into Yay Months while applying these practices and improving your overall business!!
Get out of the house and meet people.
- If you have young children get involved in play groups, go to the library and check out your local parks and children’s activities.
- If you have school aged children get involved in their extra curricular activities and attend their concerts and games.
- If you are a college student get involved with as many on campus functions as possible, meet the students you attend classes with and utilize the library.
- If you do not have children or are empty-nesters, join local exercise places, take craft classes, go to the laundry mat and get involved in local activities.
Go through your past customers, hostesses and team mates and contact them.
- Follow up is the name of the game. Great follow up will set you apart from other Direct Sales Consultants in your Brand!!
Create Hostess Packets and New Sponsor Packets for your business.
- Take advantage of the extra moments and prepare for your future hostesses and new sponsors!!
Invest in your personal development and training.
- This is a great time to get in the habit of reading motivational and small business entrepreneur books.
- Read as many books as you can while in the slow times and be sure to read at least 15-20 each day during the busy times.
- Get involved in your team pages and your brand’s training programs.
- Consider adding Direct Sales Training from a business coach. I highly recommend training available at The Sassy Suite.
Create and implement a Social Media Calendar for your business.
- When times are slow in your business, it is the perfect time to get your Social Media Calendar ready so when things are busy, your social media is running like a well oiled machine!
- Make sure your are posting consistently across all social media platforms you choose to focus on.
- Remember, it is better to focus on one or two and be great then to haphazardly post everywhere and look sloppy. It is better to learn and accomplish then add another platform to your repertoire.
- I learned most of my Social Media Skills in The Socialite Suite.
Take incredibly, amazing product photos.
- I am not referring to when you pull out your camera and grab the quickest photo of your product possible. This step is critical. Make a plan and execute it.
- If your camera takes great photos then use it. If you own a nice camera, then use it. If your phone takes terrible to mediocre pictures then do not use it. It is that simple.
- Think about the message you want to get across with a photo of your product. Plan out the background, lighting and composition of your photo.
- Edit your photo using editing software and/or apps.
Always remember, just because your business is slow it doesn’t mean you have to slow down. Practice these 6 activities and turn your J months into yay months!!